Macarons look so cute and taste divine. So how about starting your own macaron business…from home! Well, that would be fantastic. If you love baking, enjoy being creative in the kitchen and want to work your own hours then this will be a very enjoyable experience! But, how do you go about starting a macaron business?
That’s exactly what I cover in great detail in The Macaron Master – Create Bakery-Quality Macarons For Pleasure & Profit guide. Today, however, I want to give you a quick summary of the key points that you should consider before starting your own macaron business.
The best thing about starting your own macaron business is that you can start small and branch out from there. As soon as you get more successful you can move to larger premises or even start your own macaron shop. That would be nice, right?
Of course, you’re advised to take baby steps at first and consider growing your business when you get more comfortable and experienced especially if running and managing a business is new territory to you.
Before you start advertising your new macaron business to the world you first need a proven recipe and my book gives a fantastic recipe for macarons! You really need to learn how to make bakery-quality macarons as your customers won’t pay you for macawrongs! Your macarons must look sensational and taste divine if you want to be a successful macaronist!
You need to price your macaron creations just right. This is an important strategy and The Macaron Master covers it in great detail.
Next, you need to…
Pick the right business structure for your new macaron business
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You need to choose the right business structure for your circumstances. Each business structure has different legal, tax and personal consequences. Generally, the structure under Sole Trader seems to work best for this business but everyone’s situation is different so do your homework!
Pick and register a business name that attracts customers!
A business name is simply a name or title under which you can trade as a business. If the business structure you have chosen is sole trader, then you may be required to register your business name. This is one of the most important steps in starting a macaron business. You need to chose a name that will attract clients and help you be successful.
Next, you need to create some marketing materials to attract new clientele. Once again, I give you tonnes of ideas in the book where you will also learn how to grow your business on a shoestring budget. Remember this, without regular clientele your macaron business will not succeed.
You also need to obtain the right permits from higher authorities. This can be a little complicated especially if you have never done it before. But, don’t try to skip this important step – you don’t want to be on the wrong side of the law! Not a great way to start a new business! The local authorities will need to know how you intend to operate, do you have the right conditions, equipment, permits, etc.
There are other important aspects of starting a macaron business, like insurance, your tax obligations, managing your new business. LOTS of boxes to tick!! Ticking those boxes can be a lot of work especially in the beginning. But, don’t forget…
When the word spreads and people enjoy your macarons you won’t believe how many orders you’ll receive! And if you treat your customers right then your macaron business will grow and prosper. By then you’ll be known as the Macaron Queen or Macaron King so investing a little in that big dream of yours is probably worth it!
I wish you all the macaron success in this little endeavor. Be sure to check out The Macaron Master it gives you a tonne of detailed, step-by-step tips and instructions that will make your life easier and help you become a successful macaron entrepreneur sooner!
I’m planning on starting my home based macarons business. I would like some advice on this, thanks
Hi Salema! Thank you for your question and congrats on looking into this fantastic business opportunity. The short answer, get The Macaron Master! Alternatively, you will have to create a business structure, get the right licenses, master different types of macarons, fillings, get the right equipment, and know how to market your new business to name just a few of the essential steps so you a chance in this business. Good luck!
Me too. I am 18, and would like to help my parents make money. How much should I sell my macarons for?
Hi Amanda! Great question. Do you have someone local selling them in your area? That might give you an idea. You could also charge a little more than the gal down the road if you can explain what makes yours better. Good luck!!!
Hi can you suggest how to do permits in NV. We have the health district here and confuse if it can fall on cottage food license or not. Thank you.
Hi Elena! Yes, you probably do need a licence, but the exact type will depend on your council/county depending on which part of the world you’ll be operating this from. The Macaron Master helps you navigate this essential step – alternatively, I’d recommend doing some Google surfing – all the best!
Hi i recently made macarons from home for my daughters third birthday and they were a major hit on my social media. In the last few days ive been making several kind and i have 20 dozen orders to fill in just a few short days. I have always had a huge interest in the baking business and it seems as though this is the ticket! Do i take this leap?? Im needing a point in the right direction. Thank you!
Hi Kristen, it seems that your question got lost among a bunch of spam comments, so I apologise for not addressing it any sooner. Look, baking macarons for fun is one thing, and baking them professionally is I find different. Some people love baking (occasionally) but cannot or will not (again in my experience) work under the pressure of serving one order after the next. However, that’s why people start a home-based business, right? It gives you more freedom and flexibility, but you still have to do the work. Nevertheless, if you’re serious, then The Macaron Master will (from my perspective) give you the best chance of making it happen or really deciding if this is for you. Unfortunately, it is not for everyone – just like most things in life. All the best whatever you decide!
Hi,
I recently start a business (cottage food) in Florida making macarons and icing cookies. I need some advise in how to get customers. They are coming, but very slow. How to get to them? Avery one that purchase them say that they are the best macarons they ever got. So, what should I been doing next?
thanks
Wow, that’s fantastic, Luciana! Congratulations on your exciting culinary journey. We discuss the essential getting customers part in the Macaron Master. 🙂 All the best
Hello,
I’m think about opening a bakery that serves Macarons what’s the best way to store them and what type of display should I put them in
Hi Rebar! Great question. It all depends on the fillings you use and the level of moisture in your area. Sorry, that I cannot be any more specific. Enjoy your day :)))
Hi,
I am only 12 but I would love to invest some time in perfecting macarons and starting a business. I wan’t to make sure I do it right and everything legal is properly met. I live in Colorado and would love to hear about any tips you have on starting at my age?
Hi Italia! That’s nice to be thinking of starting so early :)))) Beginning with our free articles may be a good start. Good luck!!!